A-1 Performance Motor Oil (SPEC)

Challenge:

The creative brief was to create an email that promoted performance motor oil from A-1 (fake company).

The target audience was men aged 35-50 years old, who own, and are passionate about, expensive and performance cars. They are very serious about their cars and are happy to spend more for the best products.

The main action the client wanted consumers to take was to purchase A-1 Performance Motor Oil on the company website.

Solution:

I created a seductive and enticing brand voice and delivered an email that centred around their car being their most valuable asset.

By using bold imagery, the brand was able to stand out amongst its competition.