ABC Toys (SPEC)

Challenge:

ABC Toys (fake company) was looking for a dynamic banner ad that loops 3 times.

The client was a website that sells educational toys for babies and children. The toys are specially designed to increase intellectual abilities while still being fun and engaging for children.

The target audience were parents aged 25-35 years old, with children aged 6 months-4 years. The target audience are concerned about making sure their children get every opportunity to develop their minds as best they can.

The main action that the client wanted the consumer to take was to visit their website. With the secondary action being to buy products on the website.

Solution:

I created a simple and memorable slogan that could be adapted for the 3 slides.

The focus of the banner ad was on the deep benefits the brand could have affecting the potential of the target audience's child. The emphasis was on some of the different and exciting opportunities that the future could hold for their child if they visited the website.

This demonstrated for the target audience that the brand's products would give their children the best opportunity to develop their minds and so they should use the CTA button to visit the website.