Boston Organics (SPEC)

Challenge:

The client wanted a sales letter that was designed to help increase the number of companies involved in the corporate program.

The target audience were office managers for Boston-area companies with 50-200 employees.

The main thing that the client wanted the consumer to do was to call the Boston Organics Corporate Program phone number or visit the website to set up a consultation with a Boston Organics representative, with a secondary action to eventually sign up for the program.

The tone of this project was friendly, sincere, informational, and helpful.

Solution:

I wrote the sales letter in a way that was easy for consumers to scan and pick out the important information, because busy office managers need to know whether it is worth their time.

I emphasised the deep benefits that the program would give the office and why it was be worth investing their time and money in learning more about the program.

The sales number and website were included in a call to action within the text and in the footer to make them easy to find.