Can Maths Really Be Fun?
Challenge:
This blog post was needed as part of a full website rewrite.
The client is an online maths tutor based in the UK who teaches children in mainstream education and specialises in neurodiversity.
The target audience were parents (aged 35-50 years old) and prospective students (11-18 years old).
The objective of this blog post was to increase trust and a feeling of expertise in the brand.
Solution:
This blog post was written using an approachable and emphathetic brand voice to draw parents in and show understanding.
It was written in a familiar and informative tone to help increase trust in the brand.
This blog also emphasises some of the deep benefits for individual tutoring and includes a call to action at the end to increase the number of parents signing their child up for lessons at Maths With Ethan.