Challenge:

The client was a record label and events company based in Hanoi and they needed an event description for their 5 year anniversary event at a local nightclub.

The target audience were people aged 18-35 years old, who were either living or travelling in Hanoi and enjoy partying and local nightlife.

The main action the client wanted the audience to take was to attend the event.

Solution:

I created an event description using their promotional, exciting and friendly brand voice.

While it was an event to celebrate the client's anniversary, the focus of the copy was on the benefits it would bring to the consumer if they attended the event.