Empowering Neurodiverse Students Through Maths
Challenge:
This blog post was needed as part of a full website rewrite.
The client is an online maths tutor based in the UK who teaches children in mainstream education and specialises in neurodiversity.
The target audience were parents (aged 35-50 years old) and prospective students (11-18 years old).
The blog post needed to increase trust and a feeling of expertise in the brand.
Solution:
The beginning of the blog post was written using an approachable and emphathetic brand voice to draw parents in and show understanding of the parenting experience and expertise in neurodiversity.
The middle section of the blog was broken into bullet points to make it easy to scan and extract important information.
The conclusion drew back to the relevance of the blog post to the website.