Hoi An Burns

Challenge:

The client was launching a brand new art and music festival. The brand voice of the client was mysterious, intriguing and exciting.

The client wanted the festival description to reflect the history and the legends surrounding the location.

The main action the client wanted the consumer to take was to buy a ticket to attend the festival.

Solution:

I created an event description by using the brand voice and drawing stories from ancient Vietnamese legends.

I used language that evoked both romanticism and rawness that would resonate with the target audience.

The festival was very well-attended, exceeding the client's expectations and creating a legacy.