Maths With Ethan

Challenge:

The client needed all 3 pages of their website rewritten: the home page, the about page and their blog posts.

The client is an online maths tutor based in the UK who teaches children in mainstream education and specialises in neurodiversity.

The target audience were parents (aged 35-50 years old) and prospective students (11-18 years old). Their household income is likely to be over £45,000 per annum.

The main action the client wanted the audience to take was to sign their child up for lessons. The benefit for the client is that the brand can improve their children’s maths skills and attitude to learning maths.

Solution:

The main body of the home page and about page was divided into subheadings to make it easy for the customer to scan and identify key information.

I created an informative, educational, friendly, sincere, approachable and trustworthy brand voice for the project.

The deep benefits of individual maths tutoring were highlighted, emphasising not only the improvements in maths skills and attitude, but also for their child's confidence.

I used the blog posts to increase trust in the brand and to create a reputation of expertise.

Home Page

(Please note that the copy document is not in the website design yet, I apologise for the inconvenience.)

About Page

(Please note that the copy document is not in the website design yet, I apologise for the inconvenience.)