Student-Centred Learning: What's The Point?
Challenge:
This blog post was needed as part of a full website rewrite.
The client is an online maths tutor based in the UK who teaches children in mainstream education and specialises in neurodiversity.
The target audience were parents (aged 35-50 years old) and prospective students (11-18 years old).
The objective of this blog post was to increase trust and a feeling of expertise in the brand.
Solution:
This blog post was written using an approachable and emphathetic brand voice to draw parents in and show understanding of the parenting experience and expertise in education.
The middle section of the blog was broken into bullet points to make it easy to scan and extract important information.
The conclusion included a call to action (CTA) to remind parents how the client could help their child.