Tat Nien

Challenge:

The client was an events company based in Hanoi and they needed an events description to use on their social media for a party to celebrate the end of the lunar year.

The target audience were people aged 18-35 either living or travelling through Hanoi who like to party.

The main action the client wanted the audience to take was to attend the event.

Solution:

I created an event description using a mythical and seductive brand voice aimed to spark curiosity for potential customers.

A combination of Vietnamese and English languages were used to emphasise the unique selling perspective (USP) of the client.