The Gathering
Challenge:
The client was organising a music festival to celebrate the new year. The brand voice of the client was exciting, promotional and energetic.
The client's target audience was 21-35 year olds who were either living in Vietnam and Thailand or who were travelling through South East Asia.
The main action the client wanted the consumer to take was to buy a ticket to attend the festival.
Solution:
I divided the copy into easily readable and digestable bullet points.
Each of these emphasised the unique benefits that this festival brought to the audience and used words to excite potential customers.