The Vaults Soft Opening

Challenge:

The client was a new nightclub in Hanoi and they needed an event description to promote their soft opening event.

The target audience were people aged 18-35 years old, who were either living or travelling in Hanoi who like to go out and enjoy the party scene.

The main action the client wanted the audience to take was to attend the event.

Solution:

I created an event description using a friendly, approachable and mysterious brand voice to spark curiosity and a desire to attend the event.

The text was easy for the audience to scan and for them to identify the main benefits for them and the key details they needed to know to attend the event.