Tinh Than Da: Bamboo Takeover

Challenge:

The client was organising a music event at a motorbiking and offroading festival set in the mountains of northern Vietnam. The brand voice of the client was exciting, promotional and energetic.

The client's target audience was 18-60 year old motorbike and dance music enthusiasts who were living or travelling in Vietnam.

The main action the client wanted the consumer to take was to attend the event.

Solution:

I divided the copy into easily readable and digestable bullet points.

Each of these emphasised the unique benefits that this festival brought to the audience and used words to excite and intrigue potential customers.