Veggie Anh Meal Planner
Challenge:
The client was launching a new meal planning app. They are a cooking influencer, and post recipe videos on social media.
Their target audience were people aged 18-35 years old with busy professional lives but wanting to cook and eat healthily.
They wanted an email sequence for their subscribers.
The action that the client wanted the audience to take was to sign up for the meal planner.
Solution:
I created a series of emails, all using the client's friendly and informative brand voice.
I changed the tone, urgency and length throughout the email sequence and varied the subject lines to increase open rates across the different cohorts within the client's email subscribers.
All the emails detailed the solutions that the meal planner could provide and highlighted the deep benefits for the customer.
Email 1
Subject Line:
🤔 Could the Veggie Anh Meal Planner be Your Perfect Match, [FIRST NAME GOES HERE]? 🍜
Email 2
Subject Line:
How Do You Use The Meal Planner?
Email 3
Subject Line:
This is in just for you! 🔥
Email 4
Subject Line:
🌟 Got questions about the Veggie Anh Meal Planner? I've got answers! 🚨
Email 5
Subject Line:
⏰ LAST CALL - Grab Your Meal Planner Discount Before It's Gone! 🌱
“
I had some ideas in my head of what I wanted to convey but they were still all over the place. Molly helped me put these thoughts into words, she was quick to understand my product and she crafted beautifully written, concise messages that were exactly what I was looking for. Working with Molly has been an absolute pleasure. She does her writing effortlessly and efficiently... I highly recommend Molly for copywriting for brands and personal brands.
— Anh Tran, Veggie Anh
