Veggie Anh Meal Planner
Challenge:
The client was launching a new meal planning app. They are a cooking influencer and post cooking and recipe videos on social media.
The client already had a large audience of over 200k followers across their Instagram and Tiktok. However, they needed a landing page to launch their new product.
Their target audience were people aged 18-35 years with busy professional lives but wanting to cook and eat healthily.
The action that the client wanted website visitors to take was to sign up for the meal planner.
Solution:
I created a landing page that focussed on all the benefits of the meal planner and how they would lead to deep benefits for the consumer.
I kept the client's brand voice, by making sure all the copy sounded friendly, perky, enthusiastic and informative.
The client was really happy with the end product and you can view her testimonial at the bottom of the page.
“
I had some ideas in my head of what I wanted to convey but they were still all over the place. Molly helped me put these thoughts into words, she was quick to understand my product and she crafted beautifully written, concise messages that were exactly what I was looking for. Working with Molly has been an absolute pleasure. She does her writing effortlessly and efficiently... I highly recommend Molly for copywriting for brands and personal brands.
— Anh Tran, Veggie Anh
