Veggie Anh Meal Planner
Challenge:
As part of the launch of their new meal planner, the client needed a story campaign for her 114K followers on Instagram.
They wanted it to include the struggles that their potential customers were facing coupled with the solutions the meal planner would provide.
Their target audience were people aged 18-35 years old, with busy professional lives but wanting to cook and eat healthily.
The client's brand voice was young, approachable, informative and friendly.
The action that the client wanted their followers to take was to visit their website and sign up for the meal planner.
Solution:
I wrote a 4 slide Instagram story series, designed to be paused, but written in bullet points and simple language to make it easy to scan and pick out the key points.
The initial slide outlined the key struggles their followers may face and was then followed by the deep benefits the product would provide for their audience.
The language and structure I used followed the brand voice so that the writing felt knowledgeable, familiar, compassionate, understanding, and trustworthy.
Each slide that detailed the solutions that the product provided included a call to action that took users to the landing page.
“
I had some ideas in my head of what I wanted to convey but they were still all over the place. Molly helped me put these thoughts into words, she was quick to understand my product and she crafted beautifully written, concise messages that were exactly what I was looking for. Working with Molly has been an absolute pleasure. She does her writing effortlessly and efficiently... I highly recommend Molly for copywriting for brands and personal brands.
— Anh Tran, Veggie Anh