Vu Dinh Dinh
Challenge:
As an already well-known and famous artist in Vietnam, the client needed a short bio to send to galleries internationally as his art began being exhibited and sold all around the world.
The client wanted to capture his journey so far and to create an emotional connection with art lovers and potential customers globally.
Solution:
I created a succinct bio that summarised the artist's previous achievements and highlighted his unique selling points (USP).
I used emotional language to resonate with a worldwide audience. I also created a mysterious brand voice to spark curiosity with international audiences.